9/25/2023 0 Comments Marktech stack![]() ![]() There is nothing worse than a convoluted message that loses clarity the further the audience gets from the original landing page or brand hub. ![]() Regardless of how many different platforms you integrate and link to the website, you need to ensure that all of them have a clear and consistent message. The new marktech aspects to be aware of include gamification and online loyalty schemes, and all new aspects of your marktech that you will have to be chosen based on the perceived need or to be where your target audience is. Or, to start in one place and only move and diversify once that specific target group has responded to the call to action, or the marketing message put out. There are just so many options that can be used to include in your marketing tech stack and a great example is to have a presence on all the platforms that your audience uses. Keep it simple and don’t add too many layers or programs until you are clear about exactly who they intend to reach and why. For example, for those who are marketing a political cause or running a political campaign, then Tatango is a must-know, and they will need to understand how such programs and software can be integrated and used in conjunction with the other platforms developed. There are specific pieces of software and programs that you can then add to the basic website or use the website to access and monitor. ![]() Clear Knowledge of the Other Programs and Software Many will have built-in tutorials and help bots to get you up and running, just be sure that you spend some time on this process and choose a platform or program that suits the aims of the campaign. Systems such as WordPress, Drupal, or Joomla are all well used and recommended, but the final choice will depend on the type of content that you wish to put out there and how much effort will be required to understand the platform and get the best use from it. The CMS will allow you to professionally manage the content on the site and make for a much more professional approach to what your business or organization puts out there. It is generally still the epicenter of the brand and, as such, is accepted as the first step in this process. A Professional Website with CMSĪlthough there was a decline in popularity of the company website as social media marketing boomed, the website or landing page has become the hub for most companies marketing processes and systems. ![]()
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